Broadcast — Video
KAY is What’s Next
Legacy brands can easily become irrelevant to new audiences if they don’t evolve in ways that resonate. In 2023, we captured KAY’s signature proposal moment through a refreshing lens that embodies the relaxed, uncomplicated energy newer generations aspire to.
This successful campaign resulted in highest ad recall, beating out sister banners and all competition within the jewelry category.
The Mother’s Day Spot
Sometimes, the most memorable moments are the simplest ones.
The Holiday Spot
Here’s another example of how a simple moment can feel like magic.
Fall in love, with KAY. (2022)
Anyone can tell a good love story. The important question is, can you make them feel it? For KAY's 2022 ad campaign, we created an authentic storyline to draw viewers in and evoke a sense of modern-day love, all within the confines of a 30-second spot.
Fall in love, with KAY (again).
Leaning into our intimate and immersive approach, viewers are invited to celebrate every kiss through a couple’s journey in under 15 seconds.
Product-Focused Campaign
Come and get it.
Expressing love to those who mean most is especially important during uncertain times. This campaign inspired consumers to carry on the cherished tradition of gift-giving through the socio-economic challenges of 2022 by optimizing a mix of dazzling product shots, customization messaging and easy payment options.