The Untrendy Girl | Blog
20+ million pageviews | 6+ million unique visitors | 1+ million shares
Target Audience: The Novice
It’s the year 2010. Facebook and Twitter are in their adolescent phase. Instagram is in its infancy and Pinterest is new on the scene. Kim K. finds this post and shares it with her fans, putting The Untrendy Girl on the map in a big way. 4 Easy Steps to Contouring Like Kim Kardashian was repinned more than 417,000+ times in just days — and that was no accident. This stuff is over ten years old, but the concept still applies: create content people seek. Use backlinks and SEO to drive traffic and optimize search rankings.
Branding | Beauty & Brains
Re-framing the beauty conversation with a logical, yet cheeky tone was quite radical at the time.
