Fig & Lily | E-Commerce

Target Audience: Premium Fabric Lovers

What do you get when ultra-premium cotton makes sweet love with barely-there lingerie? The perfect t-shirt for women of a certain age, and income bracket, who have acquired an appreciation for the finer things in life … like heavenly fabric that drapes like a dream.

Our original target market was younger. We decided to pivot as we saw our true loyalists emerge over time. If you think the packaging looks a bit young for a mature audience, you’re correct! It is. Live and learn, right?